How to kill a big idea in 12 small steps! 



 Big ideas are so hard to recognize, so fragile, so easy to kill.


Big ideas, big ambitious projects need to be embedded within culture .These ideas come from forward thinking people who challenge the norm, think outside the box, and invent the world they see inside rather than submitting to the limitations of current dilemmas.

But Ideas are worthless without the execution. In organization most people are trained in one model – economics, they try to solve all problems in one way. As the old saying goes: to the man with a hammer, the world looks like a nail.

Ideas are easy. It’s the execution of ideas that really separates the sheep from the goats.― Sue Grafton



Source :By By Saatchi & Saatchi