The head of X (formerly Google X), Astro Teller explains it as one of his X’s mantras“

“Take wind energy as example of perspective shifting.

There’s no way that we’re going to build a better standard wind turbine than today’s experts in that industry.

But we found a way to get our turbines up higher into the sky, and to get access to faster, more consistent winds, and to more energy without needing hundreds of tons of steel to get the turbines there.

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