“Focus on What’s Important, Not Just What’s Urgent”
Important activities have an outcome that leads to us achieving our goals, whether these are professional or personal. Urgent activities demand immediate attention, and are usually associated with achieving someone else’s goals. When we know which activities are important and which are urgent, we can overcome the natural tendency to focus on unimportant urgent activities, so that we can clear enough time to do what’s essential for our success. This is the way we move from “firefighting” into a position where we can grow our businesses and our careers.